Newsletter/Blog April 20th 2017
Radio Festival 2017, in partnership with PRS for Music & PPL, is approaching quickly now and we have an outstanding line-up of speakers & contributors with our theme being, Stand Out!
Many commentators are describing this era as the “Golden Age of Radio” and the wider audio landscape, including Streaming & Podcasts is in rude health too. There is more content available now than ever before, there are more ways to consume audio than ever before and thus this creates the challenge of ‘discovery’.
How do I get my brand, network, station, programme and even myself to ‘Stand Out’ and be noticed?
We’ve already announced the following headline speakers, Chris Tarrant, Greg James and Nicholas Parsons and there are more big names to be announced over the next week or so, but Radio Festival is not just about the high profile contributors, it’s also about sharing knowledge and best practice from across the sector. To this end we’ve got some great sessions lined up for you, see below for a few examples.
“Virtual Reality [VR]” - When you first think of VR, Radio isn't probably the first connection you make. But, VR is no longer just the domain of the Gaming Industry, it's being used in radio and audio with staggering results. Meet the people who've changed the way we think about VR and will change the way you think about VR. Hattie Pearson from Radio X hosts Nathan Newman, CEO, Virtual Reality Associates, Ane Skak, Danish National Broadcast & Rhian Roberts, Radio 4 Digital Editor.
“Bang for your Buck” - David Lloyd will host John-Paul Hughes, Group Creative Director - Bauer City Network, Penny Lee Brown, Freelance Radio Creative - the PLB way & Carly Hall, Head of Creative @ Heart Yorkshire to discuss radio advertising on the front line. Local Commercial Radio revenue was over £166 million last year, the panel will share some great local creative case studies that delivered quantifiable ROI without compromising quality and discuss topics including “does the London Agency world understand the medium?”, “is the ad spot at existing lengths going to endure?” and “5 things advertisers wished radio creatives understood?”
“Podcast Me” - Olly Mann [LBC] will be joined by Ryan Dilley, Panoply, Ruth Fitzsimons, Audioboom & Laura Sheeter, Chalk & Blade. Podcasts have gone viral; or, rather, mainstream. From true crime to comedy, they're numerous, varied and spoiling us for choice. Finally. Podcasting in the UK has some real traction with brilliant British hits, attracting listeners and revenue streams. But, how do you Stand Out in the podcast market place, from discovery to distribution, this session will give practical advice from those in the know.
More details on Radio Festival 2017 line up here
As you are probably aware, Colin Murray is taking over from Paddy O’Connell who was amazing over the last 2 years and I’d like to publicly thank him for doing such a great job and being such a lovely person to work with. We’re delighted Colin has agreed to host Festival for us this year and know he’s going to be pretty special.
Tickets are on General Release now @
Buy tickets here
Finally, the other huge opportunity Radio Festival provides is the opportunity to network and make introductions, the connections that people make at our events are the best available, whether that be the latest new talent or the senior executives. Your next job, your next commission or your next hire could well be pressing the flesh at #RADFEST17
See you there!