The Radio Academy’s Midlands Branch hosted Phil Riley the chief executive of the UK’s newest commercial radio group, Orion Media, in conversation with Radio Academy Regional Head, Mike Owen, at the Metro Bar, Birmingham on Tuesday 24 November.
Led by Mr Riley, formerly chief executive of Chrysalis Radio, and backed by Lloyds Development Capital, Orion Media was the successful bidder for Global Radio’s “Midlands Platform” – a portfolio of stations comprising BRMB, Beacon Radio, Mercia FM, Wyvern FM, three Gold AM stations and Heart East Midlands. After a protracted sale process lasting over nine months, the company saw off a number of competitors including Global’s major commercial rival, Bauer.
The sale saw Mr Riley take the reins once more at BRMB, the station where he began his career as a trainee back in the 1980s, eventually becoming the station’s Programme Controller before leaving to set up Heart FM in 1994.
Only three months have passed since Orion took full control of the stations, but already a number of major changes have already taken place including a restructuring of senior roles, the appointment of radio veteran David Lloyd as Group Programming and Marketing Director and several on-air changes (most notably the departure of long-standing BRMB breakfast presenter Elliott Webb and the return of John Dalziel to Mercia FM). With BRMB now “under construction” a host of other changes are on the way and the Radio Academy event saw Mr Riley outline Orion Media’s vision for radio in the region.