RadioTalk Special: BBC Local Radio

by Mandy on 1st March 2012. 4 Comments.
Category: podcast
Trevor Dann & David Holdsworth

Trevor Dann & David Holdsworth

Trevor Dann is on hosting duty this week and he’s joined by David Holdsworth (Controller, BBC English Regions) and David Lloyd (Programming & Marketing Director, Orion Media) to discuss John Myers’ report on BBC Local Radio, tackling subjects including management stratification, the function of local radio in a shifting market, the BBC’s attachment system and local radio as a nursery for talent. And if you just can’t get enough David Lloyd, he’s back again with another fantastic edition of Radio Moments.

The podcast was kindly recorded by those wonderful chaps at Maple Street Studios in London and produced by Jordan Thomas with imaging from On The Sly.

Comments always welcome. Also available via itunes.

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4 Responses to “RadioTalk Special: BBC Local Radio”

Len Groat said on the 1st of March, 2012

I had an in-depth listen; David Holdsworth is too DEFENSIVE, already has made up his mind on some points.

It’s time the BBC learned to react more quickly.

I listened to BBC Radio Nottingham’s all-SPEECH breakfast this week. It’s dull, brittle, far to ‘journalisticky’ and made me feel 75 years old.

“Companionship” David Holdsworth? NO NO NO! Having 22 year olds interview 70 year old widows at breakfast time is NOT gripping listening, it’s sombre and depressing.

TIME to switch to a music/speech – 75%/%25 mix. I suggested in my new Blog* you employ some of the local radio personalities (of 25-35 years standing) made redundant by commercial radio. THEY were the people YOUR 45-70 year olds were listening to when they were younger.

David Holdsworth: “Audience have high expectations”

Rubbish! To me BBC Local radio is run by Universty trained journalists, who are (mainly ) broadcasting too in-depth, too long material, to C2DE older listeners.

BBC Local Radio should DROP ‘editors’ and bring in just one ‘Programme Controller’.

The ’specialist shows’ at night are rarely LOCAL music, just keep the 10 best and run them at 2 hours each.

BBC staff pressurise management to retain posts that are unnecessary.

With 20% of audience GONE yuor are on a ‘dinosaur’ path.

Pity they cannot get David Lloyd in to SORT this mess!

* http://lengroat.blogspot.com/

Graham Hughes said on the 2nd of March, 2012

Len speaks some amazing sense.

This weeks’ podcast made some excellent points but at the end of the day BBC Local Radio MUST get backs its share. The target not that long ago was a 10 per cent market share. There is no reason why it can’t be achieved again. But more of the same is not the answer.

Some of the points made about targeting an OLDER audience (in the podcast) appear painfully misplaced. BBC LR has the over 65’s well onside.

But we baby boomers are not exactly growing up even if we are adding years. We go to a wide range of concerts, travel, consume news and sport from a variety of sources. Some of us are big kids in overdrive. And does BBC LR reflect this?

BBC LR has to be as good and pacey as its competition – (Yes all media and distractions – but try telling that to desk bound journos)
How is BBC LR targeting 50-59 year olds? As John Myers’ report points out – not very well.

Some complimentary scheduling to Radio 2’s output is one start to the fix. Add some of the pace and liveliness of BBC Radio Five Live, and even add some of the mix of stories and people that BBC Breakfast has (localise everything you can). Realise that a lot of news detail, especially by 50 somethings, is being read online.

We know what we want and we want it now (not yesterday).

Samantha said on the 5th of March, 2012

An interesting podcast but for me David Holdsworth was just batting it back. I was not convinced he was going to do anything positive at all. Local radio think an older audience means playing old music. When I tune in to they tend to sound as if they are talking down to me or I need to have everything explained.

My dad is 70 and he goes out more than I do. He is never at home and when he is, there is no pipe or slippers to fall back on. Radio needs to sound fresher, interesting and topical. 60 is the new 40. Stations need to reflect that and while on this topic, there is far much too much news. I like news but once I have it, I am done. Talking for talking sake is a big turn off.