This week’s RadioTalk is a look back at Absolute Radio’s initiative on Redifining Radio.

The podcast is presented by Matt Deegan and is a round table discussion on how the internet is transforming radio, especially relating to partnerships, social media, targeted advertising, new platforms and devices and digital strategies.

The podcast has some audio from the Redefining Radio event itself, including:

• Ed Vaizey MP’s opening comments, relating to the UK’s digital strategy and the importance of radio within that
• James Wigley’s presentation of Absolute Radio’s Instream model
• Tim Davie’s comments on the importance of growth and innovation in the radio industry and what new opportunities are on the horizon

Podcast recorded at Absolute Radio and edited by Jordan Thomas at Maple Street Studios, with imaging from On The Sly.

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