Monday 10th June 2013 | 6pm for 6.30
Gibson Guitar Studio, 29-35 Rathbone Street, London, W1T 1NJ
Apple. Innocent. Honda. Given a blank sheet of paper you could conjure up at least 3 key words associated with each company. But how easily could you did this for yourself? Could you describe your personal brand in 3 words?
To celebrate the launch of The Radio Academy’s hunt for the next 30 Under 30, we ask – how important is it to have your own personal brand and just how do you go about trying to create one?
In an industry where introductions, networking and social media are vital, how you are perceived by others can have a tangible effect on your career, whether you are a freelancer, a newcomer or simply someone with an eye on your next move. In a crowded market, standing out has never been more important.
In our day-to-day lives we choose products based on their reputation. You may start the day with a “Just Do It” or a “Snap! Crackle! Pop!”, enjoy an “I’m Lovin’ It” for lunch, pop into “Every Little Helps” for your dinner, and maybe have a long shower before bed. “Because You’re Worth It” (of course).
Brands and their tag lines are laden with associations that inform decision-making: we may see a brand as more trustworthy, more luxurious, more ethical or more edgy. These associations may seem natural but are the result of careful planning, ensuring one product is chosen over another.
In the same way, your own personal brand affects how others perceive you in the workplace and the wider industry, and can directly impact your career prospects and your external level of influence.
The evening will be hosted by 30 Under 30 star Emma Barnett (Woman’s Editor, The Telegraph), with a panel featuring three of the 30 Under 30 judges – Paul Robinson (CEO and Principal of PR Media Consulting and Creative Media Partners), Lisa Kerr (Founder and Director, Lisa Kerr Media & Communications Consultancy) and James Cridland (Radio Futurologist) – all experts in what makes an individual stand out from the crowd. Your personal brand can make you or break you. But happily it is something you have the power to create and control. And we’re here to help you do it!
You can follow the event throughout the night on Twitter via @radioacademy and #RAmememe.
Details:
Date: Monday 10th June 2013
Time: 6pm for 6.30pm start
Venue: Gibson Guitar Studio, 29-35 Rathbone Street, London, W1T 1NJ
Registration:
Cost: members free / non-members £10 (inc VAT)
To register for this event, just click HERE.
Tickets for Radio Academy events are non-refundable, but may be transferred.
Did you know most people working in radio qualify for free membership of The Radio Academy via Patrons or as volunteers/staff of SRA, HBA and most community affiliated stations? Although registration is required, it’s a relatively quick process.
Click here to see if you qualify.
Speakers:
Emma Barnett – Women’s Editor, The Telegraph
Emma Barnett is The Telegraph’s Women’s Editor – heading up Wonder Women, a new daily section filled with sassy, irreverent and intelligent content about politics, business, family, life and sex. She writes news, comment and features across the section. Previously the paper’s award-winning Digital Media Editor, she also presents the Sunday drive-time radio show on LBC 97.3 each week, for which she was named best new radio presenter in 2012 at the Arqivas, makes Radio 4 documentaries and sometimes appears on the telly. @emmabarnett
Paul Robinson – CEO and Principal of PR Media Consulting and Creative Media Partners
Paul heads consultancy services which include content production and distribution, channel branding, design and programming, marketing, broadcast technology and talent management. Paul founded KidsCo, the international children’s channel and on demand service in 2005, securing funding, devising the strategy, and as CEO built the business into a successful network in 98 countries leading to a majority sale to NBC Universal, the Hollywood studio in 2011.
From 1998 Paul was Senior Vice President and Managing Director at Walt Disney Television responsible for Disney’s global content production and broadcast strategy, based in London and Los Angeles. Prior to Disney Paul was CEO of Talk Radio the national commercial station, turning it round from loss making and creatively repositioning it with high profile presenter signings and sports right acquisitions.
From 1990 Paul was Managing Editor of BBC Radio 1, responsible for all programming and music of the national radio network, before being promoted to Head of Strategy for Radios 1, 2, 3, 4 and 5 live, leading strategic development of the BBC’s analogue and digital stations. Paul started his career in commercial radio as a presenter at Radio Tees and Mercia Sound, becoming Programme Director of Chiltern Radio, a network of 9 commercial stations. He holds a BSc(Hons) from Cambridge and Manchester Universities and MBA (with distinction) from the University of Bradford. @PaulRobinsonPR
Lisa Kerr – Founder and Director, Lisa Kerr Media & Communications Consultancy
Lisa Kerr is a Media and Communications consultant working with clients in the media, health, transport, arts and education sectors. She previously spent 20 years in commercial radio, latterly leading policy and strategy at RadioCentre, the industry body for UK commercial radio, and played a particularly significant role in the industry’s digital radio strategy.
In 2011 she became only the 11th woman to be made a Fellow of The Radio Academy and was awarded the Outstanding Achievement in the Long Term Development of Commercial Radio. An award winning radio presenter and producer, Lisa sits on the UK Regulatory Board of the Royal Institution of Chartered Surveyors, is a Vice Chair of Scottish Opera, a trustee of The Radio Academy and a governor of Gordonstoun Schools. She lives in Elgin and has three young children. @TheLisaKerr
James Cridland – Radio Futurologist
James is a radio futurologist, and is Managing Director of Media UK, the UK’s free media resource. James has worked in radio since 1989 as an award-winning copywriter, presenter, and internet advisor. In 2001 he joined the original Virgin Radio in London, where he was Digital Media Director, launching the world’s first radio smartphone app in March 2005. In 2007 he joined the BBC to work on the BBC iPlayer for radio, achieving a dramatic increase in the service’s audio quality.
Since leaving the BBC in 2009, he has worked for a variety of businesses, including the receiver manufacturer Pure, UK Radioplayer and Radioplayer Worldwide, OXIS Media, Absolute Radio and talkSPORT, and a variety of European media companies, helping them focus on the benefits and challenges that new platforms bring to their business. He is one of the organisers of nextrad.io, the radio conference for ‘people that do’ each September.
He is a Trustee of The Radio Academy and has served as a judge for a number of industry awards, including the Australian ABC Local Radio Awards, the UK Student Radio Awards and the Sony Radio Academy Awards, where he has also served on the committee. He was a founder of the hybrid radio technology association RadioDNS. James lives in North London and likes beer. He blogs about the future of radio on his own website at james.cridland.net. @JamesCridland
