Roger Cutsforth talks about his new role as MD of the Radio Academy:


I am delighted and honoured to be the new Managing Director of The Radio Academy and greatly energised by the huge opportunity this presents.

I have many people to thank for their support and encouragement and you all know who you are. I would also like to thank my current employers Global Radio [with whom I’ve happily spent the best part of 9 years] for their support in this process, from my immediate line management through to Ashley, you’ve all been fab.

My career in this industry began with the Metro Radio Group in the early 90’s and I am, as many of you would probably expect, a passionate advocate of Mike Bersin’s blueprint the “Creative Led Sell” and I would describe myself as a Creative Salesperson. Many of you will be familiar with Mike and his teaching, but here is where the ‘creative led sell’ is often misinterpreted – we forget the last word, ‘sell’.

Working with local, regional, national and international businesses and organisations over the years, the countless examples of great products and services that still work on the principle, ‘if we build it, they will come’ is astonishing!

Simply put, ‘no they won’t’, unless or until you get your message out there. Sales is not a dirty word, we can dress it up and call it ‘pitching’ or whatever, but it is the lifeblood of what we all do, whether we’re in the BBC, Commercial Radio, Audio on Demand or Audio Design.

As an industry we are bursting with fantastic new content on numerous platforms, across different sectors and I will be driving the Academy to be its biggest cheerleader, showcasing and celebrating this amazing work. We will be telling these fantastic success stories to one another, to the creative industries as a whole and to commercial and strategic partners and ‘selling’ our industry by championing great audio content.

Not only is this vital for our industry now, it is also hugely important for the future to attract the best new entrants. We’ve been okay with examples of Companies/Organisations and individuals engaging with Universities about the fantastic opportunities as Broadcasters, Producers and Journalists etc in our industry and I also know of sporadic examples with Creative Writing too, but we have done precious little to engage with Business Schools to attract the best future business talent. We will be ‘selling’ the amazing variety of careers in our industry into Higher Education and beyond.

We want to take a leading role in career development across disciplines, for all of those in our industry, to offer everyone the opportunity and access to the very best in training, mentoring, tutorials and best practice.

We have lots to do and lots to shout about and The Radio Academy needs to be a credible voice, stage and showcase for the wider Audio Industry of the 21st Century and as ever to do so, we’ll need the financial resource. That is why we need to look at the content and service provision of the Academy so it is more attractive, relevant and useful resource for members.

I am relishing the opportunity and can’t wait to get started. It reminds me of my first days training at Viking FM in Hull in 1991. The Trainer [Richard Williams] said to us, “you’re selling showbiz” and for a lad from Hull who’d come from selling telephone systems, I was hooked and I am more now than ever before.

I look forward to working with you all.


Roger takes up his new post in mid July.

Radio Academy invites members to apply for Trustee roles

by on 23rd April 2015. Comments Off .
Category: News

At The Radio Academy members meeting in February, Ben Cooper announced that The Radio Academy would be looking for new Trustees to work alongside the incoming Managing Director, to help make decisions on everything from vision, strategy, training and events to overseeing finance.

The Radio Academy is now welcoming candidates to apply for various Trustee roles. Trustees can come from all areas of the radio, audio and media industries with different skills and experience which they will apply to their role as Trustee. Specifically, The Radio Academy is looking for Trustees with skills in the following areas: Governance, compliance, financial management, training, sponsorship and revenue generation and marketing and PR. The Radio Academy also encourages applications from people outside London with experience of the nations and regions.

There are 6 vacant seats. Each Trustee must be available for quarterly meetings with other Trustees and take an active role in the running of The Radio Academy.

Applications can be made until Wednesday 6th May and will be followed by an election where Radio Academy members will be invited to vote.  Winners of the election will be announced in June.

For more information and to apply for one of the positions please go to the Trustees page on The Radio Academy website here or contact

Radio Academy Director Job Advertised

by on 14th April 2015. Comments Off .
Category: News

The Radio Academy has today, 14th April, advertised the position of Director of the Radio Academy.

The closing date is the 29th April 2015 and all of the details are here.

Radio Academy Meeting: The Future

by on 24th February 2015. Comments Off .
Category: News

Tonight (24th February) at 6pm and 7pm, the Radio Academy Chair, Ben Cooper, has been presenting the Trustee’s vision for the future of the Radio Academy.


  • Chris Burns announced as new Chair of Radio Academy from April 2015
  • Radio Academy becomes a membership led organisation
  • Details of four new memberships revealed
  • Radio Awards and Radio Festival to take place within next 12 months, revamped and rejuvenated for modern world of radio
  • New Director and Deputy Chair still to be appointed

London, 24 February 2015: Today The Radio Academy, the charitable organisation representing all sections of the radio industry, announced a new streamlined structure, following a strategic review. The Radio Academy will be a membership body for all those working in radio, with its trustees elected by the membership. Chris Burns, Head of Radio Operations, overseeing the Radio Change Programme for BBC, will begin her new role as the Chair of the Radio Academy in April 2015, taking over from Ben Cooper.

The new look Radio Academy has ‘learning and networking’ as its core, and has the support of the BBC, Global, Bauer, The Radio Centre, UTV and RIG. Its vision is to become a members’ organisation that provides, through its partnerships, moments to learn, network and celebrate the audio industry.

The Academy will seek to foster a sense of community amongst its members by providing services such as online training, club membership and voting rights for all members. Four new levels of membership have been confirmed:

  • Patron Membership
  • Free Patron Membership for Fellows
  • Free Patron Membership for Community, Hospital, Prison, Student Radio and Sound Women
  • Gold Membership

Today it was also confirmed that the new Radio Awards and the Radio Festival will take place in the next 12 months. Consultation and discussion, via a sub-committee, is still in progress to discuss the future format of both events. Radio Festival will be an accessible, low cost members festival, while the new Radio Awards, underwritten by the consortium of Radio Centre, BBC, UTV and RIG, will be revamped and rejuvenated for the modern world of radio. Furthermore, Arqiva will continue its sponsorship of the Hall of Fame, Radio Production Awards and the 30 Under 30 initiative will go ahead as usual, with a series of regional branch events and masterclasses also planned.

Ben Cooper said: “We listened to what members want from their Academy and are confident that this new organisation reflects that. I am delighted the next generation now have a road map for the future. ”

Chris Burns, the new Chair, said: “I’m delighted to be the one who will oversee this transition and ensure that the services that the Academy provide are relevant and forward thinking. I want to thank Ben Cooper for his fantastic chairmanship during what was latterly a challenging time.”

The Academy will be administered by a newly appointed Director, who is expected to be in post in the coming months. The new Academy will be operational by September 2015.

Radio Academy Meeting

by on 6th February 2015. Comments Off .
Category: News


I would like to invite you to a meeting to announce the launch of a new look Radio Academy that is fit for purpose in 2015 and beyond.

Listening to your feedback on email and in person over the last few months, taking into account the Patrons’ perspectives and the Trustees desire to design an Academy for the future, we now feel ready to share our new vision.

Last week I got on a train, and despite the snow trying to stop me, spoke to students and Radio Academy members in Sunderland and Carlisle. We, also, this week met with all the regional branch Chairs to share ideas and take views. What struck me was how much the next generation and current practitioners want to learn from, and meet with, other people in the industry. Therefore I can assure you that learning, networking and a sense of belonging to a community will remain core to the Radio Academy purpose.

But there will be changes. There have to be.

When everything around you is changing it demands that you evolve. Added to the disruptive nature of the radio industry was the fact that, the financial structure of the Academy was no longer viable.

My ambition is to answer these two questions – ‘What is the purpose of the Radio Academy?’ and ‘How do you benefit from joining it?’

So please join me on Tuesday 24th February 2015 at 18.00hrs on the 7th floor at the BBC New Broadcasting House, Portland Place, London W1A 1AA to hear the answers to those questions. Spaces are limited to a first come first served basis so please register here now.