Cyrella McGreevy – Senior Traffic Executive
Cyrella used to work as a Senior Traffic Executive for Global Radio. Previous to this she worked at an AM station in London and at a local BBC station. At college she volunteered with student station Luton.fm.
Why did you want to work in radio?
I have always loved radio and at school I decided that I wanted a career in radio so when it came to the time of choosing a university I chose one that did an excellent media and radio degree.
Were you involved with hospital/student/community radio?
At university I threw myself into anything radio and as well as being the chairperson of the radio society, I also presented and produced on my university's station, Luton.fm. In my last year at university, I did a special project instead of a dissertation and became one of 5 managers to completely run the station. That was hard work but gave me valuable hands on experience of the day to day running of a station
What was your big break?
After leaving university, I became the Assistant Producer on a Saturday morning show on an AM station in London which then led to me assisting on a show at my local BBC radio station. I then had my biggest break when I went for a Traffic Assistant job at Global and got it! I spent the next 2 years working there on Heart, LBC and Galaxy.
What was the interview process like?
The interview process was pretty nerve wrecking as I really wanted the job but all 3 interviewers (yes 3!) were really nice. It was helpful that I had researched the company history beforehand and was able to wow them with my knowledge.
What is your career high-point to date?
Definitely my promotion to Senior Traffic Executive. I worked really hard for this role and took great pleasure in bossing the new assistant around (only kidding!) I just loved having more responsibility and helping the other assistants learn new things.
What’s day-to-day life like as a Traffic Exec?
Hectic! You are very in demand and you have extremely tight deadlines. It's quite social and you get to deal with a lot of people within and outside of the company like producers, presenters, sales and ad agency people.
What would you being doing if you weren’t doing this?
If I didn't do this then id be doing something else in radio
What 3 pieces of advice would you offer to someone just starting out?
- Research the role and the company thoroughly before your interview
- Be willing to learn new things
- Be prepared to party hard! The parties you get invited to are amazing!
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