RATE – Programme
Please see below for audio, presentations and some video content of the day. If you want a further flavour of what you missed have a look blogs from Adam Bowie, James Cridland, Jem Stone and the Twitter (#rate09) and AudioBoo updates from the day.
Adam's Amazing Factoids are HERE.
Flikr Photos
Introduction by James Cridland
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Mobile: Here, There, Everywhere
Mobile phones are rapidly becoming portable multimedia machines. How can radio stations take advantage of the rapidly growing market for mobile phone applications? What are the best strategies for promoting your brand, generating revenue and reaching listeners? And what new possibilities for audience interaction do the latest phone applications enable?
Mikko Linnamäki (Liquid Air Lab/spodtronic.com), Mark Rock (AudioBoo/Best Before Media), Ilicco Elia (Reuters), Chaired by Chris Vallance
Click here to download Chris Vallance's presentation.
Click here to download Mikko's presentation. (You can find parts 2 and 3 on Youtube)
Click here to download Mark's presentation.
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Rip It Up And Start Again?
Radio is increasingly listened to on new platforms. Do new platforms bring new rules on how to put great-sounding radio together? Is it time to dramatically change the way we make radio programmes for the new generation? Discover bright new ideas for programming digital radio stations.
Chris Kimber (BBC), Mike Hill (Media Consultant), Chris Lawson (Absolute Radio), Paul Campbell (The Amazing Group)
Click here to download Chris Kimber's presentation.
Click here to download Mike's presentation.
Click here to download Chris Lawson's presentation.
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Radio With Pictures
Broadcasters across the UK are now making pictures an integral part of radio. See the results of the BBC's trials into "visualised radio", and discover how broadcasters think this might translate into more revenue and more audience engagement; and get your hands on the newest connected radio that brings visualisation into everyone's reach.
Brett Spencer (BBC 5 Live), Robin Pembrooke (Global Radio), Colin Crawford (PURE)
Click here to download Robin's presentation.
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Spotify: Friend Or Foe?
Millions of tracks, available on-demand for free; and funded by the advertising budgets that used to come to commercial radio? Are completely interactive online services like Spotify our friend, or our foe? And how on earth did we miss this opportunity in the first place? Find out how services like Spotify are really doing - and don't miss the next big change in listener behaviour.
Nikhil Shah (MixCloud), Nigel Pinto (Human Cpital), Jeff Smith (BBC Radio 2 & 6 Music),
Chaired by Ben Perreau
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Why Radio Must Go Digital
The switchover to DAB Digital Radio is coming: but given that FM works quite well for most people, why should we be bothering? Lisa Kerr from the Digital Radio Development Bureau gives a strong argument why radio must go digital, and why we should all be working together to ensure that it does.
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Build vs Buy vs Free
With radio groups tightening belts and slashing budgets, how can stations with ambitions for growth still achieve their dreams online? With many online services opening up access to their data for use across other properties, how can we use this to provide content for the consumer and for our commercial gain? What new approaches could we be looking at to increase margin, improve our product and speed to market? Discover the secrets behind the new Kiss website - and change your online perceptions.
Bruce Mitchell (Bauer Radio London)
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From The Outside Looking In
International radio consultant Jonathan Marks discusses how radio around the world is coping with new platforms and new ways of working - and how others are treating radio. Discover some fascinating best-practice from across the globe.
Jonathan Marks (Critical Distance)
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What Would Google Do?
GMG's Jonathan Gillespie tells us what we could learn from Google's approach to online advertising and customer acquisition. Is radio missing some obvious tricks? How can we earn more revenue from our advertisers and our audience? If they owned our radio stations, what would Google do?
Click here to download Jonathan's presentation.
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@tonyblackburn In Conversation With @richardpbacon
From Audioboo to Twitter, live video streaming to a love affair with his iPhone, Tony Blackburn is a radio geek legend. How has his relationship with his audience changed since he launched Wonderful Radio 1? Why is he bothering with all this new technology? Discover more about the King of the Jungle, and maybe round off Radio At The Edge with some corny jokes.
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