RATE 2007
Radio at the Edge 07 – understand the transition to digital, online, on air and on demand. New producers, new platforms, new income streams, new costs, little regulation. How does the UK compare worldwide? Find out the answers to these and many more questions, discuss the issues facing the radio industry in the future and see who will win this year’s Innovation Award.
Sessions
9.00 Registration coffee
9.35 Conference Introduction
9.40 Opening Keynote
Spencer Kelly – Presenter, Click
‘The day the music died’
After many years of loyal service, keeping us whistling at work and bringing together a world of listeners, music radio is on the brink of extinction – threatened on all sides by the mp3, the ipod, napster, and the net. Set sometime in the not-too-distant future, Spencer’s looks back to the last days in the life of music radio, the cause of death, and how it could have been avoided.
10.10 Shortlist video 1
10.15 Advertising Technology
Advertisers are in love with new media, while Radio has apparently lost some of its shine. High levels of targeting and accountability are claimed on new media platforms like web and mobile, compared with broadcast radio. This session will examine the claims to see whether advertisers are really getting what they think. It will look at what Radio can do to compete. Can Radio ever provide tightly-targeted opportunities, and is that what advertisers really want anyway?
11.05 ‘A Wry Look at Rights and Royalties’ (1) “The Music of Bill and Steve” – getting hooked on music.
11.10 Morning coffee
11.30 Shortlist video 2
11.35 Radio for the Facebook Generation
In a world where social networking is all the rage, where does radio fit in? How can broadcasters help manufacturers develop new products, and help listeners discover new programmes, new music and new stations?
12.20 Technology Update
What’s in the shops for Christmas 2012? Last year we voted to turn off AM, this year we find out what technologies are likely to play a critical part in a broadcasters’ life in five years time. Find out why these technologies might succeed or fail and what opportunities and threats they bring.
13.05 Shortlist video 3
13.10 ‘A Wry Look at Rights and Royalties’ (2): “The Music Man” – all we want to do is play the music that people want to hear.
13.15 Lunch
14.15 Keynote 2
Deborah Esayian & Rey Mena – Emmis Interactive U.S.-based Emmis Interactive will bring to life the business and marketing opportunities a 360-degree brand model approach offers local broadcasters. A mixture of theory and real world examples, this presentation will examine how the fusion of traditional and new media benefit both the product side and revenue creation to deliver outstanding listener and advertiser value.
14.45 Platform Crazy
In the days before digital, radio broadcasters had FM and AM and that was just about it. Today these platforms have been joined by DAB, online, WiFi, satellite, mobile and digital TV as routes to the audiences. New platforms are emerging all the time. But does the cost of being on multiple platforms justify the returns? Why are some of the UK’s biggest operators reducing investment in some new platforms? How can increasingly cash – trapped broadcasters justify an interest in all of them?
15.35 ‘A Wry Look at Rights and Royalties’ (3) “Counting the Grains” – sometimes it’s just smarter to relax.
15.40 Afternoon tea
16.05 Gary Frisch Bursary
16.15 Imagine
We’ve brought two teams together – head to head! – and asked them to imagine the broadcasting and media world of 2012, a world in which all our current technology and legal woes are resolved:
- Online and Mobile music and video rights sorted!
- Ubiquitous high bandwidth broadband a reality!
- Flat data rates for all!
- DRM laid to rest!
So, having cleared the decks for our teams we’ve asked them to dream a little and design an audio/radio/music service free of restriction. What audience need are they addressing? What is their proposed solution? And how are they going to sell it to us? Each team will be drawn from ‘traditional’ broadcasting areas – both commercial and BBC – as well as from the worlds of advertising, academia and publishing. They’ll have the challenge of coming up with a proposal and pitch in just one month – and YOU’LL have the opportunity to be their ‘Sugar’ – to quiz them and vote for the winning service or product.
17.15 Innovation Award Presentation – Presented by Tom Dunmore, Editor-in-Chief, Stuff magazine sponsored by:
This award recognises the significant and innovative use of new technology or thinking in the production or presentation of broadcast audio.
Shortlisted were:
- BBC Radio 1 – Frozen Indigo Angel
- RadioPrep – The Paperless Studio
- BBC Radio 5 Live – Mark Kermode/Simon Mayo video podcast
Judges
- Tom Dunmore, Stuff
- Keith Hayler, NGW
- Sarah Turner, UK Trade and Investment
The Radio Academy is pleased to announce the winner for the 2007 Radio at the Edge Innovation Award: RadioPrep – The Paperless Studio.
17.30 Drinks courtesy of NGW logo – Council Room, One Great George St.
