This category is for the clever and the cunning. ‘Street’ here means a stunt, a PR campaign or a viral campaign that grabs the audience’s attention in non-traditional ways. Judges are looking for ‘low budget / high impact’ campaigns that made a difference to the fortunes of the radio station.
2009 Winner
Trent FM – Christmas Credit Crunch Parking
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
2009 Nominees
BBC 1Xtra – The Trevor Nelson Skank
Heart 106 – Heart 106 @ Nottingham Riviera
2008 Winner
Trent FM – Forget about 4
2008 Nominees
BBC Radio 4 – BBC Radio 4 Light Show
105.4 Century Radio – Ditchy and Salty’s World Tour of the North West
Southern FM – I’m a DJ Get Me Outta Here!
