This category is designed to recognise successful campaigns on local and regional stations, transmitted in editorial time, which use creative radio techniques to promote a station, a series, a programme, a feature, a competition or a promotion.
2009 Winner
Forth One, Clyde 1, MFR, Tay FM, Northsound 1, Radio Borders & West FM – SNBTS – New Donor Challange
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2009 Nominees
BBC Radio Wales – Rhod Gilbert Podcast
Heart Bristol 96.3FM – Radio in Schools – The Weather Kid
Kiss 100 + Magic 105.4 – Royal Mail
2008 Winner
Real Radio Scotland – Win a Car a Day in May
2008 Nominees
97.2 Beacon radio – Gone in 60 seconds
Bauer Media – Save the Children-For kids Day
97.4 Rock FM – Breakfast Breakout
