P&Ms 2008
The NDL Radio Academy Promotions & Marketing Awards returned on Tuesday 14th October and were even more innovative and fabulous than ever! After a year of colourful promotions and marketing campaigns this year’s event made everything black and white.
Forget the grey areas - these awards recognised the very best promotions and marketing campaigns that the radio industry has to offer! The awards also recognised the work of those individuals and teams who contribute towards station sound and commercial production, and it was a real delight to see so many of you there to support your colleagues at this unique event.
Category 1: BEST LOCAL/REGIONAL ON-AIR PROMOTION sponsored by David Arnold Music
Nominees: 97.2 Beacon Radio (Gone in 60 Seconds) | Bauer (Save the Children – For the Kids Day) | 97.4 Rock FM (Breakfast Breakout) | Real Radio Scotland (Win a Car A Day in May)
Winner: Real Radio Scotland (Win a Car A Day in May)
Category 2: BEST NATIONAL ON-AIR PROMOTION
Nominees: BBC World Service (One Planet – Carbon Trading) | Fresh Air Productions/BBC Radio Cross Trails/BBC Radio 1 (Sport Relief) | Fresh Air Productions/BBC Radio Cross Trails/BBC Radio 1/2/5Live (2008 Olympics) | BBC Radio Cross Trails/BBC Radio 3/4 (BBC Proms 2008: Catch Every Note)
Winner: BBC Radio Cross Trails/BBC Radio 3/4 (BBC Proms 2008: Catch Every Note)
Category 3: BEST ON-AIR SPONSORSHIP ON UK RADIO
Nominees: Bauer's Big City Network/GCap's One Network (Nokia Select) | Kiss Network (Peugeot) | Bauer (Save the Children – For the Kids Day) | Smooth Radio (Wimbledon 2008 with Blossom Hill)
Winner: Bauer's Big City Network/GCap's One Network (Nokia Select)
Category 4: BEST ON-AIR IMAGING PROMOTION ON UK RADIO sponsored by Pure Tonic
Nominees: Absolute Radio (Connect with Music) | Trent FM (Forget About 4) | Kiss Network (Kiss) | 97.2 Beacon Radio (Gone in 60 Seconds)
Winner: 97.2 Beacon Radio (Gone in 60 Seconds)
Category 5: BEST LOCAL OR REGIONAL RADIO STATION/NETWORK MARKETING CAMPAIGN
Nominees: City Talk 105.9 (Launch Campaign) | LBC 97.3 (Mayoral Debate) | 97.4 Rock FM (More Of The Milk You Love) | Smooth Radio (Covers)
Winner: LBC 97.3 (Mayoral Debate)
Category 6: BEST NATIONAL RADIO STATION MARKETING CAMPAIGN sponsored by Kdot
Nominees: BBC Radio 1 (Meet the DJs) | BBC Radio 2 (Amazing Music Played by an Amazing Line Up) | BBC 6Music (George Lamb)
Winner: BBC Radio 1 (Meet the DJs)
Category 7: BEST USE OF ONLINE FOR MARKETING A STATION OR NETWORK
Nominees: 97.2 Beacon Radio (Gone in 60 Seconds) | Capital Radio (The Feeling’s 24 Hour Challenge) | NME Radio (Launch) | Radio City 96.7 (Video Virals)
Winner: NME Radio (Launch)
Category 8: BEST RADIO STATION EVENT
Nominees: 106.1 Rock Radio (Hello Manchester - Are You Ready to Rock?) | 97.2 Beacon Radio (Gone in 60 Seconds) | Heart 106 (Heart 106 Lifestyle Awards) | 97.4 Rock FM (Rock FM’s Breakfast Breakout)
Winner: 97.2 Beacon Radio (Gone in 60 Seconds)
Category 9: BEST “STREET” MARKETING
Nominees: Southern FM (I’m a DJ Get Me Outta Here!) | 105.4 Century Radio (Ditchy and Salty’s World Tour of the North West) | BBC Radio 4 (BBC Radio 4 Light Show) | Trent FM (Forget about 4)
Winner: Trent FM (Forget about 4)
Category 10: THE 2008 RADIO ACADEMY CREATIVE GOLD AWARD sponsored by RCS
Winner: Bauer's Big City Network/GCap's One Network (Nokia Select)
Congratulations to all the winners and thanks to everyone who took part.
