RATE 2008
RATE Programme 08
9.30 - Registration coffee
10.00 - Conference Opening
10.10 - From V to A with Clive Dickens
The inside story on how Absolute Radio used new media to successfully carry off the biggest rebranding in commercial radio history.
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10.50 - DAB - Dead and Buried?
Has Channel 4's recent withdrawal from the 4 Digital Group sounded the death knell for digital radio? Isn't the internet going to do all this anyway? Radio at the Edge acknowledges the elephant in the room with a full, frank, discussion.
Peter Davies (Ofcom), Mark Friend (BBC), Tony Moretta (DRDB), Darryl Pomicter (Radeo.net), Paul Fairburn (102.2 Smooth Radio, London), Chair: James Ashton (The Sunday Times)
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11.30 - Morning coffee sponsored by All-In-Media
11.55 - Bits, Bytes and Boat
How the BBC World Service is using new technology across the world to attract new listeners - and win this year's Sony Radio Academy Award for multiplatform radio.
Kelly Shephard
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12.35 - Getting intimate with the audience
Radio has always enjoyed the closest of relationships with its listeners, now social networks and digital media can bring you closer than ever to your audience. How intimate can you get? How can you crowd-source content from your listeners? And if you can get this close; who needs a radio station?
Iain Lee, Rory Cellan-Jones, Dan Heaf
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1.15 - Lunch
2.15 - Death by a thousand cuts. More choice = more noise.
Just as music has found ways to aggregate and recommend, so will our diverging choice of radio. How has the music industry dealt with it? What impact have music recommendation tools such as Last.FM had on Radio listening and, most importantly, what can we learn from those who have solved the problem to make sure that radio output finds its audience?
Federico Bolza (SonyBMG), Jonas Woost (Last.fm)
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2.55 - Visualising Radio
With expectations being set by what's possible on the web, what's the best way to use text, images and even video to enhance the radio experience across different digital platforms? Is it possible to "visualise radio" without making bad TV or destroying radio's 'theatre of the mind'? This session takes a look at what's happened and what's planned for visualising radio across the BBC and commercial radio stations.
John Ousby (BBC), Robin Pembrooke (GCap)
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3.25 - Afternoon tea
3.55 - The Chief TWIT speaks - Leo Laporte
One of the most successful podcasters and tech presenters in the US gives us a glimpse of the future of reaching audiences across platforms, live from California.
Chair: Matt Honey
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4.35 - Collings and Herrin Live
Andrew Collins and Richard Herring bring their podcast live to Radio at the Edge. Have they abandoned broadcast radio for the iPod and has it helped their careers in the process? Do performers need broadcasters anymore?
