Taking the Mic

Monday 14th November | 6pm for 6.30 | The Gibson Building, 29-35 Rathbone Street, London, W1T 1NJ

Taking The Mic

The evening was hosted by Annie Mac who is the undisputed queen of dance music in the UK and quite possibly the world. What she doesn’t know about making it as a presenter isn’t worth knowing.

Annie was joined by:

Ric Blaxill – Music and Content Director, Bauer Media
There is very little Ric hasn’t done in his 25 years in the business. After being a Senior Producer at BBC Radio 1, he became Executive Producer of Top of the Pops. He is now Director of Music and Content for Bauer Media.

Andy Hipkiss – Managing Director, Triple A Media
Having spent 16 years in the music and radio industry, Andy now owns Triple A Media – a bespoke talent and media company with offices in central London and Manchester.

Rhys Hughes – Executive Producer, BBC Radio 1
Rhys is one of the longest-serving members of staff at BBC Radio 1, having joined in 1995. He has been Executive Producer for Radio 1 since 2000, overseeing shows including Chris Moyles and Scott Mills.

Paul Sylvester – Head of Presentation, Absolute Radio
Paul looks after programmes across the brand’s family of stations. He’s responsible for finding and developing talent.

If you weren’t able to make the event you can listen to the audio below.

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We’ve also compiled a list of Top Tips suggested by our panellists to help you make the best demo possible.

    1. Be hungry for it.
    2. Make it easy for people to hear you in the role you are applying for (if necessary send two short demo tapes – one with the best bits of what you are doing right now …and the other, what you would sound like doing the new job)
    3. Don’t get knocked back at the first refusal — stay in touch.
    4. Apply the cup of tea principal…don’t ask for a job, ask for a chat over a cup of tea.
    5. Open as many doors as you can.
    6. It’s all about the personality — what do you bring to the mix that is uniquely you
    7. Build your communication confidence.
    8. Be real, be believable.
    9. Tell great stories.
    10. Don’t forget to demonstrate the mechanics of the job (crash and roll links, cross trailing, brand awareness).
    11. Never make and send a demo on the same day…give yourself time to listen, reflect and then send it.
    12. Get the GOLD in first …never save the best for last (or as a tutor colleague of mine once put it…this is the only time where the orgasm must come before the foreplay).