Social Media in Radio

Wednesday 27th July | The Gibson Building, 29-35 Rathbone Street, London, W1T 1NJ
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Like, Follow or Poke? Is Facebook and Twitter really the best way to engage with your listeners or is it a pointless distraction?

By the time you’ve read this…

20,000 people will have uploaded content on Tumblr

100,000 people will have tweeted

and almost 700,000 people will have updated their Facebook status.

Social media is now part of our listeners’ everyday lives – whether it’s a tweet, a poke or just sharing great content. It’s changing the way we communicate and engage with audiences, it’s changing the way we market our stations and changing the way journalists source and create content in newsrooms. Is it making our radio stations more relatable or does social media’s growth mean radio’s decline?

Julian Worricker was joined by a panel of radio industry social media evangelists which included Laura May Coope (Social Media Producer, BBC Radio 1/1xtra & Editor of www.milk-teeth.com), Matt Deegan (Fun Kids and Radio blogger), Tony Moorey (Content Director, Absolute Radio) and Chris Hawkins (Presenter, BBC 6Music).

Audio

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(L-R)Chris Hawkins, Laura May Coope, Julian Worricker, Matt Deegan, Tony Moorey

(L-R)Chris Hawkins, Laura May Coope, Julian Worricker, Matt Deegan, Tony Moorey