James spent three months travelling the world discovering what happens when radio and new platforms collide.
He discussed how radio is consumed differently in other places; what works (and what doesn’t) on radio station websites; how radio works with mobile phones; he shared clever and new ideas from Canada, the US, Japan, Hong Kong, Australia and more – and helped us work out what this all means for UK broadcasters.
Listen to the audio here!
Who is James Cridland?
James has worked in radio since 1989 as a copywriter, presenter, and internet advisor. After working at the Metro Radio Group and Emap Radio in the UK, he left to concentrate on his own dot-com company Media UK. In 2001 he joined the original Virgin Radio in London, where he was Digital Media Director. In 2007 he joined the BBC, and worked on the BBC iPlayer for radio, achieving a dramatic increase in the service’s audio quality.