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Children in Need (of Radio)

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, CBeebies) Matt Deegan (Station Manager, Fun Kids) and Gary Pope (Co-Founder and Director, Kids Industries).

Only 87% of the UK's 12.5m children are listening to the radio each week. This is the worst performing age demographic. The competition from TVs, iPods, mobiles and games is usually blamed. But is there more to it? Are we abandoning the future of radio by ignoring children? Will they ever pick up the radio habit?

Michael Carrington (Controller, CBeebies) Matt Deegan (Station Manager, Fun Kids) and Gary Pope (Co-Founder and Director, Kids Industries) joined the discussion hosted by Kirsten OBrien (Presenter, BBC).

Date: 13th May 2009

Venue: 76 Portland Place, London, W1B 1NT

Listen to the audio here!

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