Trails, promos and commercial production

19th Nov 08

The Gibson Building, Rathbone Street, London, W1T 1NJ

Whether it’s writing and producing commercial spots, making trails or promoting station events, every producer or creative writer shares one common goal … selling a message. This session explored the processes behind great creative production and learnt how the best in the business sell their message.

The evening was hosted by the head of BBC Radio Cross Trails, Gordon Fudge and he was joined by a panel of the UK’s best producers from radio promotion and advertising: Wayne Smith (Creative Copyrighter, Canvas Media / Global Radio Advertising), Simon Palframan (Group Imaging Producer, Kiss), Michaela Hallam (Senior Producer, BBC Radio Cross trails) and Chris Lowrie (Executive Producer, LBC).

Listen to the audio from the evening below.

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