Selling a Message

Trails, promos and commercial production

19th Nov 08

The Gibson Building, Rathbone Street, London, W1T 1NJ

Whether it’s writing and producing commercial spots, making trails or promoting station events, every producer or creative writer shares one common goal … selling a message. We want to uncover the processes behind great creative production and learn how the best in the business sell a message.

Hosted by the head of BBC Radio Cross Trails, Gordon Fudge, we have a panel of the UK’s best producers from radio promotion and advertising: Wayne Smith (Creative Copyrighter, Canvas Media / Global Radio Advertising), Simon Palframan (Group Imaging Producer, Kiss), Michaela Hallam (Senior Producer, BBC Radio Cross trails) and Chris Lowrie (Executive Producer, LBC).

This session will interest BBC trails producers, Com Prod writers and producers, agency creatives, commercial radio S&P producers and station sound producers from both BBC and commercial radio.

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