Creativity: Trade Secrets

28th February 08

lo-profile

Do we take creativity for granted? Do we just turn up the fader and hope for the best?

This event looked at where the best radio creativity came from: inspiration or perspiration. The best creative brains in the industry explored and debated the techniques that bring the best out of talent (presenters and producers!) and revealed their own tips for creating radio gold.

The audience was treated to some great audio and the panellists revealed their Sony Award entries for 2008 and explored their favourite golden moments from the past.

Chair: Jez Nelson

Panellists: Mick Meadows, Andy Ashton, Piers Bradford, Stuart Baldwin