Commerce in Commercial Radio – who pays the bills?

Weds 21st April | Olswang, 90 High Holborn, London WC1V 6XX

Advertising revenues have come under pressure since the buoyant nineties. How can Radio win back the advertiser’s pound? What do the agencies want from us? How can we get them more interested in digital? Stan Parks hosted a panel of experts who discussed the future of the commerce in commercial radio.

Listen to the audio here!

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The panel:

Linda Smith – the recently appointed Executive Chairman of the RAB, formerly Commercial Director of Capital and CEO of Starcom Mediavest.

Richard Jacobs – Head of Commercial Strategy at GMG Radio, formerly Head of Radio at Mediacom, the UK’s largest media agency.

Dominic Wolfe – is a Director of Starcom in charge of Radio and Outdoor. He recently ran the COI account on Radio the medium’s largest customer.

Chair:

Stan Park – Chairman of RadioWorks, the leading specialist in the medium, formerly i/c IRS, Katz and CLT.