Gloria Abramoff

Gloria Abramoff is Managing Director of Tonic Media & Productions Ltd.


Gloria is Managing Director of Tonic Media & Productions Ltd; in partnership with Tim Samuels and part of Fresh One (Jamie Oliver’s production company), Tonic specialise in helping charities and companies tell their story through video, audio, workshops, events and mentoring as well as producing programmes and series for BBC networks.

Gloria left the BBC a few years ago where she was Managing Director of BBC Children In Need; prior to that she was Editor for Special Projects in BBC Nations & Regions cheerleading big editorial campaigns across radio, TV and online. With an earlier background in radio drawn from Radio London and Radio 4, she helped set up GLR with Trevor Dann and Matthew Bannister and stayed there for several years working across all the output, but specialising in community and outreach programmes. A trained social worker, she lives in north London and has teenage twins.