Deanna Hallett

Deanna is a Director at Folder Media, and Chairman and Managing Director for Hallett Arendt. She has more than 30 years experience in marketing and research within the media industry.

Deanna's career began in 1972 at NOP working on audience and programming research with the first wave of radio licence applicants.

She developed her radio research skills at Independent Radio Sales where she ran a mini RAB working with advertisers, agencies and client radio stations to improve the position of radio within the media and specifically with agencies to heighten their knowledge and understanding of planning, buying and researching radio. With IRS client radio stations she advised in all areas of programming research, sales product knowledge training and station marketing. She was appointed to the board as Marketing and Research Director in 1982.

Deanna set up Hallett Arendt in 1986 to work with radio stations in sales training, programming research and all aspects of station marketing having launched Essex FM as the first format driven station in the UK.

At NOP, she was instrumental in developing the now established radio diary research methodology and has sat on the industry research committee since its inauguration.

Today, Deanna is acknowledged as one of the top licence consultants in the country, with Hallett Arendt holding a record of unparalleled success, both in the UK and Ireland. They have worked as part of the winning teams for Classic FM – the first Independent National radio station – and Digital One – the first national digital radio multiplex operator. They also have successfully worked on a host of local and regional analogue licences as well as the new generation of digital services, again, both local and regional.